📞 (801) 541-7407 Get a Quote
Home › Our Work › Kellogg Business Development Summit
Case Study · Corporate Summit + Live Band

A corporate summit by day. A live band by night. One crew that owned both.

How True AV produced the three-day Kellogg Business Development Summit, flawless general sessions, new LED video walls, and a concert-grade band night, for a room of 350+ agents at the Salt Palace.

Kellogg Insurance Salt Palace Convention Center · SLC 350+ attendees 3-day summit · 2026 Audio · Lighting · LED Video · Live Band
Scroll
350+agents in the room
3day summit
2productions, one stage
20ftmain LED video wall
0glitches the room saw
The Brief

Flawless in front of leadership, and nobody falls asleep.

Kellogg Insurance, a brokerage under a national parent, brought True AV back to produce its Business Development Summit: three days built to train, motivate, and celebrate the company's broker-agents, all wrapped in a bold America's-250th “America & Freedom” theme.

The brief carried the tension corporate planners lose sleep over. It had to be flawless in front of a room full of leadership, clear sound, sharp screens, no technical drama, and it had to be genuinely exciting. In the client's own words: they didn't want anyone falling asleep.

By day: general sessions and breakout rooms, keynotes, an on-brand set. On one night: a live band. Corporate precision and a concert, from one team.

Kellogg general session stage
The general-session look: clean, on-brand, film-correct lighting.
🖼️Full-bleed: main stage, wideimages/kellogg-wide.jpg

Two worlds, one stage.

The setup had to serve a buttoned-up corporate program and a full live band, without the room ever feeling the seam.

The Approach

Two productions. One stage. One seamless experience.

We scaled a single sound system to the band from the start, then brought it down to cover the corporate program cleanly. Most corporate-only shops can't flip between these two worlds. It's exactly where True AV's roots show.

By day · The Summit

Corporate clarity

Even, intelligible sound across a wide room; new LED walls with live IMAG so every seat sees the stage.

  • Main LED wall (~20ft) + two side screens
  • Confidence monitors, no speaker left hunting for notes
  • Film-correct stage wash, not a nightclub
  • Dedicated audio lead in the breakout rooms
By night · The Band

Concert energy

A full-frequency PA, in-ear monitors, an extended stage, and lighting turned loose, movement, color, energy.

  • Band mics, IEMs, stage extended 6ft for the show
  • Moving lights + haze, “busked” live like an instrument
  • A high-energy celebration for a faith-based crowd
  • The craft most AV companies get wrong
The Hard Part

The client supplied the cameras. Pointing them at an LED wall is where crews get caught.

Shooting a camera at a video wall creates problems most crews don't see coming, a white-balance mismatch between the wall and the stage wash, plus refresh-rate interference (at one point an attendee's shirt began to shimmer on screen). Without stopping the show, Taylor held an even, film-correct wash while Josh and Marley worked the camera's white balance and settings until it cleaned up.

The audience never knew there was anything to fix, which is the whole point.

“Our biggest flex is that we adapt quickly and we're resourceful.”

, Tom Diamond, Founder, True AV
The Result

Clean, on time, and a clear step up.

The summit ran clean and on time across all three days. The client's favorite upgrade was the new LED walls, a visible jump from the previous event's projection screens.

On time

All three days

No technical drama, no delays the room ever felt.

LED walls

The favorite upgrade

A visible step up from prior years' projection screens.

The moments

Human & memorable

Owner Kevin's sincere testimonial, the band send-off, the colonial MC carrying the theme.

Hear it from Kellogg

Four of their team told the story on camera.

The strongest proof on the page, real Kellogg voices on the event.

▶
Kellogg Team MemberVideo testimonial · kellogg-vid-1.mp4
▶
Kellogg Team MemberVideo testimonial · kellogg-vid-2.mp4
▶
Kellogg Team MemberVideo testimonial · kellogg-vid-3.mp4
▶
Kellogg Team MemberVideo testimonial · kellogg-vid-4.mp4

“[ Transcribe the single best line from the strongest testimonial video and set it here. ]”

, Name, Title, Kellogg Insurance

Have an event with a stage, and maybe a band?

That combination is our home turf. Tell us what you've got coming up and we'll send a quote, usually the same day.

Request a Proposal
📞 Call Get a Quote