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Case Study · Corporate Summit + Live Band

A corporate summit by day. A live band by night. One crew that owned both.

How True AV produced the three-day Kellogg Business Development Summit — flawless general sessions, new LED video walls, and a concert-grade band night — for a room of 350+ agents at the Salt Palace.

Kellogg Insurance Salt Palace Convention Center · SLC 350+ attendees 3-day summit · 2026 Audio · Lighting · LED Video · Live Band
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350+agents in the room
3day summit
2productions, one stage
20ftmain LED video wall
0glitches the room saw
The Brief

Flawless in front of leadership — and nobody falls asleep.

Kellogg Insurance — a brokerage under a national parent — brought True AV back to produce its Business Development Summit: three days built to train, motivate, and celebrate the company's broker-agents, all wrapped in a bold America's-250th “America & Freedom” theme.

The brief carried the tension corporate planners lose sleep over. It had to be flawless in front of a room full of leadership — clear sound, sharp screens, no technical drama — and it had to be genuinely exciting. In the client's own words: they didn't want anyone falling asleep.

By day: general sessions and breakout rooms, keynotes, an on-brand set. On one night: a live band. Corporate precision and a concert, from one team.

Kellogg general session stage
The general-session look: clean, on-brand, film-correct lighting.
🖼️Full-bleed: main stage, wideimages/kellogg-wide.jpg

Two worlds, one stage.

The setup had to serve a buttoned-up corporate program and a full live band — without the room ever feeling the seam.

The Approach

Two productions. One stage. One seamless experience.

We scaled a single sound system to the band from the start — then brought it down to cover the corporate program cleanly. Most corporate-only shops can't flip between these two worlds. It's exactly where True AV's roots show.

By day · The Summit

Corporate clarity

Even, intelligible sound across a wide room; new LED walls with live IMAG so every seat sees the stage.

  • Main LED wall (~20ft) + two side screens
  • Confidence monitors — no speaker left hunting for notes
  • Film-correct stage wash, not a nightclub
  • Dedicated audio lead in the breakout rooms
By night · The Band

Concert energy

A full-frequency PA, in-ear monitors, an extended stage, and lighting turned loose — movement, color, energy.

  • Band mics, IEMs, stage extended 6ft for the show
  • Moving lights + haze, “busked” live like an instrument
  • A high-energy celebration for a faith-based crowd
  • The craft most AV companies get wrong
The Hard Part

The client supplied the cameras. Pointing them at an LED wall is where crews get caught.

Shooting a camera at a video wall creates problems most crews don't see coming — a white-balance mismatch between the wall and the stage wash, plus refresh-rate interference (at one point an attendee's shirt began to shimmer on screen). Without stopping the show, Taylor held an even, film-correct wash while Josh and Marley worked the camera's white balance and settings until it cleaned up.

The audience never knew there was anything to fix — which is the whole point.

“Our biggest flex is that we adapt quickly and we're resourceful.”

— Tom Diamond, Founder, True AV
The Result

Clean, on time, and a clear step up.

The summit ran clean and on time across all three days. The client's favorite upgrade was the new LED walls — a visible jump from the previous event's projection screens.

On time

All three days

No technical drama, no delays the room ever felt.

LED walls

The favorite upgrade

A visible step up from prior years' projection screens.

The moments

Human & memorable

Owner Kevin's sincere testimonial, the band send-off, the colonial MC carrying the theme.

Hear it from Kellogg

Four of their team told the story on camera.

The strongest proof on the page — real Kellogg voices on the event.

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Kellogg Team MemberVideo testimonial · kellogg-vid-1.mp4
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Kellogg Team MemberVideo testimonial · kellogg-vid-2.mp4
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Kellogg Team MemberVideo testimonial · kellogg-vid-3.mp4
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Kellogg Team MemberVideo testimonial · kellogg-vid-4.mp4

“[ Transcribe the single best line from the strongest testimonial video and set it here. ]”

— Name, Title, Kellogg Insurance

Have an event with a stage — and maybe a band?

That combination is our home turf. Tell us what you've got coming up and we'll send a quote, usually the same day.

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