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Case Study · National Conference

Ten minutes to doors, every screen went dark — and the audience never knew.

How True AV designed and ran the 2025 Renatus National Conference — a custom three-tier stage, a 24-ft LED wall, and a fiber-optic save that kept a 450-person opening on schedule.

Renatus · Real-Estate Education 2025 National Conference 450+ attendees “Educate · Equip · Engage” Stage · LED · Lighting · Streaming
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450+attendees
24ftmain LED wall
3-tiercustom stage
2 minto restore video after a severed cable — still on time
0delays the room noticed
★ 4.9 on Google · 31 reviews
✔ Licensed & insured
✔ One named lead runs your show
✔ Line-item quotes · no surprise invoices
At a glance
Client
Renatus · real-estate education
Event
2025 National Conference
Venue
Salt Lake–area convention venue
Attendees
450+
Format
General sessions + awards gala
Scope
Stage · LED · Lighting · Audio · Video
The Brief

Make the room look like they've made it.

Renatus sells real-estate education — teaching members to build a business flipping houses, running short-term rentals, and using property for tax strategy. Their national conference does two jobs at once: it trains and inspires existing members, and it recruits new ones.

So the room can't just work — it has to look big, successful, and worth buying into. Bold true colors (blue, purple, gold), optimistic energy, and a stage that signals these people have made it.

Renatus already had an excellent in-house team producing their video content. But staging a live event of this caliber — the lighting, sound, and scenic to match — was outside their lane. That's where True AV came in.

Renatus award ceremony stage with an orange swirl backdrop, gold-draped award tables and medals
The awards night — hundreds of awards, staged to feel like success.

A ballroom, turned into a stage that sells.

Every element — trim height, wall size, tier spacing — designed to sit proportional and read as “successful.”

Renatus agents gathered on the three-tier stage for the all-hands group photo with E3 branding
The three-tier stage — built for the all-hands agent photo.
The Design

A stage designed down to the inch.

The centerpiece was a custom three-tier stage — and the detail behind it is the whole story. Renatus loves a giant all-hands photo of their agents on stage, so we set each tier 16 inches high, deliberately, so every face reads fully in the photo instead of the back rows disappearing behind the front.

We spent real design time calculating ceiling trim, PA hang, video-wall size, and stage height so the entire picture sat proportional and clean — framed by two truss archways with signature fixtures up top and LED banner screens inside, anchored by a ~24-ft main LED wall.

Not wall-to-wall chaos — a rich, colorful wash with flashy, well-placed moving-light moments for the awards. Taylor ran lighting from the design and took the vision further.

What True AV delivered

Everything the room needed — one accountable team.

  • ✓ Custom three-tier stage — engineered to the inch for the all-hands photo
  • ✓ ~24-ft main LED wall + in-arch LED banner screens
  • ✓ Two lit truss archways with signature moving fixtures
  • ✓ Full lighting design & live operation (gala + general sessions)
  • ✓ Room-filling PA and wireless audio
  • ✓ Video playback, switching & fiber signal distribution
  • ✓ On-site production management & show-calling, all event
  • ✓ Backup gear & protected signal paths, staged before doors
Live band drummer mid-set at the Renatus conference
The room in motion — hover or tap to play
T-minus 10 minutes

A cart severed the fiber-optic line. Every screen went dark.

Ten minutes before doors on day one — right before the big opening video sequence — someone rolled a cart over a multi-channel fiber-optic cable and cut it. All video, gone. This is the exact nightmare conference planners describe: the feed dropping right as the room fills.

T-10 min
Fiber severed. Every screen goes black.
Diagnose
The video crew finds the break fast.
Re-run
New cable pulled and patched under the clock.
+2 min
Show opens ~2 minutes late. The room never knew.

That's the difference between good gear and a crew that can solve a real problem under a clock — the honest answer to the question every serious buyer is really asking: what happens if it breaks during the show?

Why it recovered in two minutes

Every True AV show runs under one named lead who owns the timeline start to finish. Critical signal paths are ramped, protected, and backed by spare runs staged before doors — so a freak accident is a two-minute fix, not a keynote-killer. We build so it doesn't break, and staff so we're fast if it does.

The Result

Blown away by the look — and the sign-ups followed.

Renatus was, in the client's words, blown away by how it looked — the design, the scale, the polish. And it did its job: sign-ups were strong. For an event whose whole purpose is to make people believe and buy in, “it looked like they'd made it” is the highest compliment the production could earn.

“Blown away”

By the design & scale

The overall look impressed the client and the room.

Strong

Sign-ups

The conference converted — new members joined.

The photo

Every face in frame

The tiered stage did exactly what it was designed to do.

❝Client testimonial slot — add a verified Renatus quote or short video heresuggested: Jay Stark, VP of Operations
Planning something like this?

If your event has to look bigger than the budget — and can't go wrong in front of the room.

National sales / recruiting conference Franchise or member summit Awards gala & dinner Multi-day corporate meeting Product launch Rooms of 100–750+

We design and run events exactly like Renatus across the Wasatch Front. Same process every time: designed to the inch, one named lead on your show, redundancy built in, and a line-item quote — usually the same day.

Have a conference that can't go wrong in front of the room?

Tell us the date and venue and we'll send a line-item quote, usually the same day. A named lead runs your show start to finish — no surprise invoices.

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