Vendor Selection

12 questions to ask before hiring an AV company

The answers to these tell you far more than a price ever will — and they're how you avoid the vendor who lets you down in front of the room.

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By Tom Diamond · 6 min read · Updated July 2026

Anyone can rent you a speaker. Very few companies can guarantee your event goes off without a hitch. These twelve questions are how you tell them apart before you sign — not after something goes wrong.

Reliability & the people

  1. Who is the named lead running my show, start to finish? You want one accountable person, not "we'll figure out the crew."
  2. What's your backup plan if the video or audio fails mid-event? Listen for real redundancy — backup gear, protected signal paths — not "that won't happen."
  3. Have you produced events like mine, at this scale? Ask for a comparable example and what went wrong (and how they handled it).
  4. Are you licensed and insured? A pro will offer a certificate of insurance without hesitation.

Pricing & scope

  1. Is your quote itemized? Line-by-line pricing lets you make smart trade-offs. A single lump sum hides everything.
  2. What's not included? The best vendors tell you the add-ons and venue fees up front.
  3. Are there any venue-required vendors I'll owe? Some venues force you to pay their crew for power or rigging.
  4. How fast do you respond, and who do I reach on event day? Speed and a real human are the difference-makers.

Execution

  1. Do you provide renderings and a run-of-show? Advance planning is what makes show day calm.
  2. Will you rehearse before doors? The surprises should happen in rehearsal, not during the keynote.
  3. Can you handle a live band as well as the corporate program? Most AV companies can't — it's a genuinely different craft.
  4. Can I talk to a recent client? A confident vendor will connect you.
The tell: if a vendor can't quickly name your show-day lead, describe their backup plan, and itemize the quote, keep looking. Those three answers predict reliability better than any price.
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Why these questions work

Notice what they have in common: they're all about risk. When you hire event AV, you're not really buying gear — you're buying the confidence that your event won't go sideways in front of the room. The questions above surface exactly the vendors who've built their business around that confidence, and expose the ones who just drop off equipment.

Tom Diamond · Founder, True AV4,000+ bands mixed and a decade producing live events across the Wasatch Front.

FAQ

What's the single most important question?

'Who is the named lead running my show, and what's your backup plan if something fails?' It rolls reliability, accountability and redundancy into one — and it's the one weak vendors can't answer well.

How many vendors should I get quotes from?

Two or three is plenty if you give them the same brief. More than that and you're comparing noise, not value.

Have an event coming up?

Skip the guesswork — tell us the date and venue and we'll send an itemized proposal, usually the same day.

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