West Valley City is Utah's second-largest city, with 140,230 people in 2020, and it holds two of the region's biggest touring stages: the city-owned Maverik Center and the Utah First Credit Union Amphitheatre. It also has the Utah Cultural Celebration Center, a city venue built for festivals, conferences and cultural events.
Each of those buildings runs on its own rules, from exclusive in-house AV to police staffing thresholds. True AV brings sound, lighting, staging, LED walls and backline from our Bluffdale shop, works within each venue's policies, and sends an itemized proposal, usually the same day.
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West Valley City formed when Granger, Hunter, Chesterfield and Redwood incorporated together in 1980. It sits between the Jordan River on the east and the Oquirrh Mountains on the west, at about 4,300 feet.
Maverik Center opened in 1997 and hosted ice hockey at the 2002 Winter Games. It is slated for figure skating and short track at the 2034 Olympics, and beyond concerts it rents more than 25,000 square feet of meeting and banquet space, the arena floor and even its parking lots.
The Utah First Credit Union Amphitheatre opened on July 3, 2003 as USANA Amphitheatre and took its current name in 2024. It holds 25,000 (7,000 fixed seats plus lawn), and its concert season generally runs from May or June through October, which shapes when private buyouts are possible.
The city's founding and cultures celebration ran June 17 to 20, 2026 at Centennial Park, with a carnival, parade, talent showcase, fun run and fireworks. Expect that week to be busy around Centennial Park on 3100 South.
The TRAX Green Line stops at Decker Lake Station, right next to Maverik Center, and the same line runs to Salt Lake City International Airport. The Cultural Celebration Center is a short walk from a UTA MAX stop and about a mile from TRAX.
Arena concerts and sports, plus meetings, banquets, trade shows, fundraisers and employee parties on the arena floor
AV note: Owned by the city and run by Centennial Management Group. A touring-grade arena; the floor is fully customizable, so a staged general session or awards show is built from scratch.
Festivals, conferences, seminars, galas and cultural celebrations
AV note: Brio Technologies is the exclusive in-house AV vendor, but clients may bring their own AV, DJ or performers. Using the built-in projectors and sound costs an interface fee ($500 a day in the Great Hall). Ceiling treatments need a site visit for rigging.
WestFest carnival, stage and fireworks; also home of the city's Family Fitness Center
AV note: Open park. Staging, PA and power are brought in.
Private venues with strong event teams, great rooms and a smooth load-in. The kind of places where the production side just works.
Run by Live Nation with a dedicated special events sales team, it books corporate events, fundraisers, private concerts and graduations for up to 20,000 guests, with LED video displays already in place.
Photos from True AV events across Utah.
Yes. Brio Technologies is the center's exclusive in-house vendor, but the policy booklet allows clients to bring their own AV equipment, DJs or performers. There is an interface fee if you tie into the built-in projectors, screens or sound, $500 a day for the Great Hall. We can quote it both ways.
Yes. Beyond suites, the arena rents its Centennial Room, VIP Conference Center, Golden Corridor, arena floor and parking lots for meetings, banquets, trade shows and employee appreciation events. We bring the stage, sound, lighting and video that the floor needs.
It holds 25,000, with 7,000 fixed seats and 18,000 on the lawn. Its private events team markets it for gatherings of up to 20,000 guests.
Tell us the date and venue. We’ll send an itemized proposal, usually the same day.
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